Group Meeting: #1
DATE: 6/2/20 TIME: 10.30am-11.15am LOCATION: 2B025FR
In this first meeting, we recapped the demands of the component by scanning through the Assignment Brief and our tutorial/lecture notes and PowerPoints. Together, we discussed how we should begin the marketing audit, and we informed each other the way in which we shall complete this for the travel and tourism sector, discussing the best academic sources e.g. Marketline to look for this information. In addition, on OneDrive, Naoko created a shared document that we agreed to all put down our PESTLE analyses and micro-analysis findings of our company on. This is in order to keep track in between our meetings of how much research we have all contributed and what else we might need to research. Pleased with the fact that we have already chosen a company and finalised which sector Britannia Hotels fits in with, excellent knowledge and awareness of which sources to look through for our micro/macro analysis, we are keen to finish at minimum the PESTLE analysis before our next meeting in order to give us time for our macro analysis, TOWS analysis and critical success factors.
| Task: | Deadline: | Name of person(s) completing this task: |
|---|---|---|
| Complete PESTLE analysis | 10/2/20 | Everyone |
| Complete micro analysis of Britannia Hotels | 11/2/20 | Everyone |